The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Summary:
In this paper we use Nielsen scanner panel data on four categories of consumer goods to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising can affect consumer demand in many different ways.

Ruth Ann Marshall video on Leadership

Summary:
Ruth Ann Marshal gave a presentation on leadership. In this video, Marshall speaks to students about personal attributes of leadership and answered questions about her career progression, how she listened to all perspectives in order to make decisions on important matters, and how being a good communicator added to her success.

Laurie Weingart video on Negotiating a Job Offer

Summary:
Laurie Weingart, Professor of Organizational Behavior and Theory is interviewed on how to prepare for job negotiations, basic things people should do during actual negotiations and common mistakes made during negotiating job offers.

Multipolar Innovation - A Cross-Industry Executive Conference Hosted by Carnegie Bosch Institute

Summary:
The U.S. has an outstanding record at innovation, generating growth by creating new sources of revenue. Carnegie Mellon University in particular has been at the forefront of research and teaching the practice of innovation. However, the current global marketplace convincingly argues that many non-U.S. companies as well as overseas operations of U.S. companies have also excelled in creating value for their customers. Top speakers from international companies will present knowledge and insights in innovations of products, markets, and processes in various international businesses.

Integrated Product Development

Summary:
The IPD course focuses on team-based integrated product development among engineering, business and design disciplines and consists of four modules including identifying, understanding, conceptualizing and realizing a product opportunity.

Positioning: The Battle for Your Mind and The 22 Immutable Laws of Branding

Summary:
Bart O'Brien (MSIA '81), owner of O'Brien Family Vineyard in Napa, California shares his reviews of "Positioning: The Battle for Your Mind" and "The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand"

"Sharper" Risk Adjusted Performance Measures (RAPMS) from Omega to AIRAP

Summary:
Milind Sharma (MSCF '97), Director, Global Arbitrage & Trading with RBC Capital Markets, shares a research paper on two measures that address the weaknesses of the Sharpe ratio -- the Omega measure and Alternative Investments Risk Adjusted Performance metric. In this paper Milind Sharma argues that we must go beyond Sharpe ratios and other approaches that ignore the higher moments of investment return distributions.

Denise Rousseau interview on Idiosyncratic Deals

Summary:
Denise Rousseau talks about her book "I-Deals: Idiosyncratic Deals That Employees Bargain for Themselves" and provides examples of different kinds of idiosyncratic deals and offers tips on how employees can negotiate for them.

Marvin Goodfriend video on Inflation Targeting, Ben Bernanke and Monetary Policy in the Tepper Classroom

Summary:
In this interview, Marvin Goodfriend shares his views on the differences and similarities between Ben Bernanke and Alan Greenspan regarding inflation targeting and explicit versus implicit targeting. He also discusses how monetary policy discussions play out in the Tepper classroom.

Thomas M. Kerr, Jr. Recommended Reading List

Summary:
Thomas Kerr, Recommended Reading List