Carnegie Mellon Alumni Brand Marketing Panel in New York

The Tepper School of Business New York City Alumni Chapter; Co-Sponsored by Interbrand

Gary Singer (BS/H&SS '76), Chief Strategy Officer at Interbrand Corporation, moderated a panel that included Peter Boatwright, Associate Professor of Marketing at the Tepper School of Business, Robert Gursha (BS/TPR '75), Executive Vice President of Time/Warner Retail Sales & Marketing and Jim Polisson (BS/CIT '82; MSIA/TPR '82), Managing Director, Chief Marketing Officer, US Intermediary Business at Barclays Global Investors. The panel discussed maximizing the value of your brand asset.

Alumni Brand Marketing Panel  (.mov)   [1:17:05]