Marketing ROI Summit

The Office of Executive Education Faculty Moderators: Peter Boatwright, Alan Montgomery, Vishal Singh and Kannan Srinivasan

Watch the sessions as industry marketing leaders and Tepper Marketing faculty share latest insights, research and techniques for achieving and measuring marketing ROI.   QuickTime 7 is required to view videos.

The four session topics included: 

• Part 1    Defining and Measuring Marketing ROI:  The Strategic Level  [1:35:50]
• Part 2    Marketing Communications Evolution to Interactivity and Measurability   [1:26:43]
• Part 3    New Methodologies for Creating and Validating Marketing Performance  [1:34:53]
• Part 4    CEO Perspectives on Marketing ROI  [1:14:24]