Ron Alsop on Restoring Corporate America's Reputation

Ron Alsop, News Editor and Senior Writer, The Wall Street Journal

Watch the presentation from Ron Alsop, on Restoring Corporate America's Reputation.  Alsop shares some dimensions to look at in trying to figure out company reputations and the external forces that affect them. He also talks about the 10 top companies with the best reputations and discusses why and how they achieved this.

Restoring Corporate America's Reputation  (.mov)    [49:55]

Alsop, Ronald J. 2004. The 18 Immutable Laws of Corporate Reputation:  Creating, Protecting, and Repairing Your Most Valuable Asset. A Wall Street Journal Book. Free Press.