Tepper School of Business
Book Reviews
Stand for Something: The Battle for America's Soul
By: John Kasich
Summary:
John Walker, (MSIA '86) President and CEO of The Boler Company, shares his review of "Stand for Something: The Battle for America's Soul."
Positioning: The Battle for Your Mind and The 22 Immutable Laws of Branding
By: Al Ries and Jack Trout/ Al Ries and Laura Ries
Book Reviews
Summary:
Bart O'Brien (MSIA '81), owner of O'Brien Family Vineyard in Napa, California shares his reviews of "Positioning: The Battle for Your Mind" and "The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand"
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
By: Al Ries and Laura Ries
Book Reviews
Summary:
Bart O'Brien (MSIA '81), owner of O'Brien Family Vineyard in Napa, California shares his reviews of "Positioning: The Battle for Your Mind" and "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival"
The Culting of Brands: When Customers Become True Believers
By: Douglas Atkins
Book Review
Summary:
Bart O'Brien (MSIA '81), owner of O'Brien Family Vineyard in Napa, California shares his review of "The Culting of Brands: When Customers Become True Believers"
Women Don't Ask: Negotiation and Gender Divide
By: Linda Babcock and Sara Laschever
Book Recommendation by Laurie Weingart, Professor of Organizational Behavior and Theory
Summary:
Laurie Weingart, Professor of Organizational Behavior and Theory and Director, Center for Interdisciplinary Research of Teams, provides a review of Women Don't Ask: Negotiation and Gender Divide.
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