Tepper School of Business
The Design of Things to Come: How Ordinary People Create Extraordinary Products
"This book deconstructs innovation into understandable chunks that form a compelling argument of what innovation is, why it is important, and how you can begin to transform yourself and your company to meet the needs of the current marketplace"
The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves. (Wharton School Publishing)
Vogel, C. M., Cagan, J. & P. Boatwright. 2005. The Design of Things to Come: How Ordinary People Create Extraordinary Products. Wharton School Publishing.
