
The marketing club sponsors a few case competitions each year and holds speaker series. The speaker series are in the process of being finalized and this page will be updated as the schedule becomes available. Speakers will represent a variety of business from the B2B and B2C markets. In addition, the speakers will focus on different areas of marketing including branding, business development, and market research.
Marketing Club Blitz
Meet the Marketing Club
August 27
Marketing Basics
Part 1 of a Marketing Education Series
September 3
Careers in Healthcare Internship Panel
Sponsored by CIGNA Healthcare
In conjunction with the Biopharma Club, Consulting Club, and GFA
September 4
Marketing Club B**Rs
Hosted by the Marketing Club
September 5
Innovation Works Case Competition
Come test your entrepreneurial spirit!
September 5 – 6
Heinz Case Competition
You cannot pass up a ketchup case!
September 12 – 13
Trek #1: NBMBAA Conference
National Black MBA Association
September 18 – 21
Washington, DC
Mellon Speaker Series: Susan McGalla
President of American Eagle
Lunchtime Presentation
September 23
Speaker: Kevin Keller
GSIA alum and author of the textbooks: Strategic Brand Management and Marketing Management
Lunchtime Presentation
September 25
Speaker: Mark Barbato
Vice President of Alliance Management for Eli Lilly and Company
Lunchtime Presentation
October 1
Trek #2: NSHMBA Conference
National Soceity of Hispanic MBAs
October 9-11
Atlanta, GA
External Case Competition: Purdue University
October 17-18
Marketing Interview Prep
Typical Marketing Interview Questions and Example Case Questions
Lunchtime Presentation
October 2
Speaker: Dr. Melanie Kittrell
Executive Director of Innovation at Merck
Lunchtime Presentation
October 28
A Day at Giant Eagle
Friday, October 31
Club Meeting
Discuss curriculum recommended marketing electives in Mini 3&4
Lunchtime Presentation
Wednesday, November 5
Medrad Site Visit
Friday, November 7
Speaker: Bob Ellis
Marketing at IBM
Evening Presentation
November 19
Speaker: Matt Thomas
Medtronic and Tepper Alum
Lunchtime Presentation
December 4
Internship Panel
2nd-year Marketing Club members talk about their summer internship experiences
Lunchtime Presentation
Date: TBD
External Case Competition: UNC
Alumni Happy Hour
External Case Competition: Simon (University of Rochester)
Marketing Club Happy Hour
If you have questions or suggestions about any of these events, please contact either Anne Bustillos (annebustillos@cmu.edu) or Brooke Fitzgerald (bfitzger@andrew.cmu.edu)