Marketing

The intent of the Tepper School's marketing program is to produce leading scholars and researchers who are well grounded in the basic disciplines underlying marketing thought, and who understand and practice the state of the art in marketing.

The Tepper School and Carnegie Mellon offer an outstanding environment with strengths in these basic disciplines. Additionally, a set of basic courses in marketing provides a solid background in fundamental marketing problems such as product design, strategy, management, marketing communications, buyer behavior, and marketing research. Together, these resources help prepare students for positions as faculty members at leading universities.

The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. The school typically admits only a few students each year. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Historically, this approach has had high payoffs.

For its size, the Tepper School has produced a significant number of leading researchers in marketing, including three chaired professors at top-ten business schools. More recent graduated have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association, and have obtained faculty positions at schools such as Duke, Stanford, New York University, and the University of North Carolina. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.