Interdisciplinary Resources

Part of the strength of the marketing program derives from the Tepper School's emphasis on interdisciplinary studies.

The program draws on resources within the business school and throughout the university. As a matter of history and current practice, students are encouraged to relate their academic preparation in marketing to other functional areas of business such as information systems, finance, accounting, organizational theory, and manufacturing. As exemplified by faculty research and teaching, a culture of interdisciplinary cooperation and shared learning at the Tepper School is firmly established.

Apart from more traditional learning experiences, students here are afforded additional opportunities for integrating knowledge of marketing with other functional areas by affiliating with the various research centers at the school.

At the university level, students have easy access to excellent academic resources in other areas at Carnegie Mellon, most notably Computer Science, Psychology, Social and Decision Sciences, and Engineering.