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Ongoing Research


What issues are we currently working on?

  1. Vineet Kumar, Ramayya Krishnan, and Baohong Sun, "Measuring Effect of Promotion through Social Network.

  2. Jian Ni, Baohong Sun, Kannan Srinivasan and Nitin Metha, "Empirical Analysis of Purchase and Consumption Decisions of Health Insurance.

  3. Vineet Kumar, and Baohong Sun, "Why do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks.

  4. Laurens Debo, Sunder Kekre, and Baohong Sun and Jian Ni, "Channel Motivations in Emerging Markets: An Empirical Analysis," (under revision at Management Science)

Publications by our recent students (with CMU faculties):

  1. Zhu, Ting and Vishal Singh, "Spatial Competition with Endogenous Location Choices - An Application to Discount Retailing", Quantitative Marketing and Economics, 2009, 7(1),1-35.

  2. Zhu, Ting and, Vishal Singh and Mark Manuszak, "Market Structure and Competition in the Retail Discount Industry", Journal of Marketing Research, Forthcoming.

  3. Zhu, Ting and Vishal Singh, "Pricing and Market Concentration in Oligopoly Markets", Marketing Science, 2008, 27(6), 1020-1035.

  4. Gordon, Brett R. "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry", Forthcoming at Marketing Science.

  5. Gordon, Brett R. and Dennis Epple and Holger Sieg, "A New Approach to Estimating the Production Function for Housing", Forthcoming at American Economic Review

  6. Dennis Epple, Brett R. Gordon and Holger Sieg, "Drs. Muth and Mills meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models", Forthcoming at Journal of Regional Science

  7. Chen, Tao, Baohong Sun and Vishal Singh, "An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift" Marketing Science, forthcoming.

  8. Chen, Tao, Ajay Kalra and Baohong Sun, "Why Do Consumers Buy Extended Service Contracts?" (forthcoming Journal of Consumer Research).

  9. Li, Shibo, Kannan Srinivasan, and Baohong Sun (2009), "Internet Auction Features as Quality Signals," Journal of Marketing, 73 (1), 75-92.

  10. Shibo Li, and Ajay Kalra (2008), "Signaling Quality through Specialization," Marketing Science, 27 (2), 168-184.

 

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