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Operations And Marketing

Consistently ranked in the top three for operations management and quantitative analyses that can drive marketing decision making, the Tepper School at Carnegie Mellon conducts programs that connect front-end and back-end systems for customer satisfaction.

Our team has a demonstrated capability to engage in a highly collaborative and flexible partnership. Through this customer-focused approach, we can bring you value-added executive education programs that can provide solutions to the following types of business issues:

  • How to integrate demand and supply chain management
  • What are the ways to create virtual integration across enterprise and supply networks
  • How to design customer-responsive manufacturing systems
  • How to leverage increasing amounts of customer information
  • How to create a customer focused organization

Our custom programs are tailored to meet an organization’s specific needs:

Relevant Topics for Tailoring

  • Customer-Driven Products
  • Data-Driven Marketing Decisions
  • Supply Chain Management

Program Models

5-day Operations Program for manufacturing/ operations managers covering:

  • Customer-based Operations Management
  • Virtual Integration
  • Supply Chain Management
  • Emerging Manufacturing Techniques
  • IT for Operations Advantage
  • Global Supply Networks
  • Cross-functional Process Management

2-3 day Cross-Functional Program covering:

  • Operations Process Management
  • Latest Process Measurement and Control Techniques

2-3 day Program for marketing managers covering:

  • Brand-building
  • Marketing Analysis Strategies
  • Customer Driven Products
  • Computational Marketing

4-day Integrated Operations and Marketing Program for marketing and operations teams

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