Dates: June 12-13, 2014
Location: Carnegie Mellon University
Tepper School of Business
Executive Education Center
Pittsburgh, PA 15213
Marketers require greater understanding and deeper insights into Millennials than comparisons with previous generations. Certainly not all millennials are alike, but what segments exist among millennials? What are key differences in the Millennial segments?
Through the program’s active learning experience, you will obtain a detailed look at the segmentation study from Carnegie Mellon’s Integrated Innovation Institute, discover the segments defined based on values and purchase behaviors, and formulate marketing plans for your specific Millennial segments of interest. Offered in partnership with the Integrated Innovation Institute.
Despite the prevalent generalizations and observations of the Millennial’s behavior, typically focused on how they differ from previous generations, there is not much clarity about how Millennials differ from one another.
To identify and understand consumer segments within the Millennial generation, Carnegie Mellon’s Integrated Innovation Institute conducted a survey of U.S. Millennials spanning economic brackets, racial demographics, and all 50 states. The results yield insights on Millennial segments, how they differ in purchase behavior and motivations, offering participants a powerful tool to help their companies gain a lucid understanding of their youngest consumers.
Understanding and Marketing to Millennials, jointly offered by Tepper School of Business Executive Education and Carnegie Mellon's Integrated Innovation Institute is intended for:
Marketing professionals from a broad variety of branded product and service firms:
Advertising and PR Professionals:
Market Research and Consulting firms:
Human Resources and Recruiting professionals: