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Robert C. Blattberg, Ph.D., Executive Director

Robert Blattberg PhotoRobert C. Blattberg is the Timothy W. McGuire Distinguished Service Professor of Marketing at the Tepper School of Business, Carnegie Mellon University and is the Executive Director of the Center of Marketing Technology and Information.  He was previously the Charles H. Kellstadt Professor of Marketing and Director of the Center for Marketing Information Technology in the Graduate School of Business at the University of Chicago and the Polk Bros. Distinguished Professor of Retailing at the Kellogg School of Management, Northwestern University.  Professor Blattberg received a B.A. degree in mathematics from Northwestern University, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie Mellon University.

Professor Blattberg's primary research is in the areas of marketing information technology, database marketing, pricing and sales promotions and retailing.  His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals.  His monograph, Assessing and Capturing the Soft Benefits of Scanning, has served as a guidepost for numerous retailers.  He has co-authored the book, Sales Promotions (Prentice Hall, 1990), which is widely recognized as the most authoritative publication on promotions, The Marketing Information Revolution, (Harvard Business Press, January 1994), Customer Equity (Harvard Business Press, 2001) and his most recent book is Database Marketing: Theory and Practice (Springer 2008).

In addition to his teaching, writing and research responsibilities, Professor Blattberg consults to leading retailers, consumer goods manufacturers and database marketers.  His clients have included: Teradata, Anheuser Busch, Sears, PPR (a leading French retailer), Kroger (largest U.S. grocery retailer), Rite Aid, Best Buy, A.T. Kearney, T. Rowe Price, Information Resources, American Express, Acosta and Harris Teeter.

Professor Blattberg currently serves as a director of Price Chopper (Schenectady, N.Y.), and Supermedia, Incorporated (Dallas, Texas).

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