Analytical Marketing Strategy MBA Track

Analytical Marketing Strategy is the application of multidisciplinary, quantitative methods and models to solve marketing problems. The Analytical Marketing Strategy Track leverages the power of data management and mining, model building, and strategic applications that capitalize upon the school's dominance in transferring knowledge to information driven decisions and competitive advantage.

The Analytical Marketing Strategy Track prepares students to make decisions that address direct marketing, CRM, product design and development, dynamic pricing, revenue management options, and customer loyalty. Numerous industry projects are available for the capstone project course. Customer retention processes are one of the fastest growing careers in marketing today in both consumer and business-to-business sectors.

The Track features a sequence of coursework in three underlying areas: database management, database development, and mining for marketing. However, based on recruiter interest, students can specialize in areas such as engineering, manufacturing and finance. Taking a broad view of the role future executives will assume in effectively leveraging information and technology for competitive success, the Track emphasizes both the technical as well as management-related aspects of information organizations, transfer and application.

While it is easy to recruit MBA graduates trained in traditional marketing, it is rare to find a future executive able to lead marketing decisions with large data sets using computational techniques. Whether creating targeted campaigns, evaluating and forecasting pricing sensitivity, or executing customer retention programs, the Analytical Marketing Strategy Track’s curriculum is highly relevant to today’s corporate marketing strategies.