Tepper School of Business
Management of Innovation & Product Development MBA Track
The Management of Innovation and Product Development Track (MIPD) provides students with a strong working knowledge of integrated product development, in which designers, engineers and marketers collaborate in a team environment to develop useful, usable and desirable products. Students will gain an in-depth understanding of how innovation and project management processes are utilized and focused for new product opportunities. Faculty from the schools of business, engineering, and fine arts provide the Track coursework and team guidance during the corporate-sponsored capstone course.
Required Courses
- New Product Management
- Marketing Research
- Interpersonal Negotiation
- Groups and Teams in Organizations
- Industrial Design Fundamentals
- Design for Manufacturing (or) Engineering Design
Capstone Project Course and an additional 1-2 electives selected by the student and approved by the Track faculty coordinator. Electives can be selected from other areas that influence product development such as marketing, entrepreneurship, intellectual capital and design.
The central objective of this Track is to provide a hybrid classroom environment in which project teams learn together, working collectively on company prototypes and market entry plans. Carnegie Mellon is the only business school in the United States to offer a fully integrated curriculum of this type, which aims at producing next-generation executives familiar with a multi-functional approach to product development. Students experience the actual issues and challenges associated with the development and launch of new products.
Teams Are Job #1:
Practicing What We Preach
For MBA graduates pursuing careers in marketing, familiarity with the dynamics of interdisciplinary functions and departments, such as design, engineering, finance and packaging, will be mandatories of a successful marketing and brand management career.
Read the behind-the-scenes views of Professor Laurie Weingart, Professor of Organizational Behavior and an advisor to MIPD teams comprised of Tepper MBAs and Carnegie Mellon grad students in design and engineering. Her op ed highlights the leadership aspects of team dynamics.
