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Bettina Sherick, 20th Century Fox

The Black Business Association is kicking off its 2007-2008 BBA Diverse Perspectives Speaker Series with Bettina Sherick, the vice president of international digital marketing for 20th Century Fox, from Beverly Hills, CA.

MS. Sherick was scheduled to speak on Dec. 3, 12:30 p.m., room 153, Posner Hall.

Ms. Sherick oversees the deployment of Internet and mobile marketing strategies and digital marketing content development for the international theatrical businesses. Under her leadership, 20th Century Fox International has actively pursued the digital space as a marketing medium. Her experience includes managing the development of international digital marketing campaigns for $100M+ box office releases such as The Simpsons Movie, Fantastic Four,Rise of the Silver Surfer. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned Internet campaigns globally.

Ms. Sherick began her career at Fox as the executive director of Internet marketing for the Home Entertainment International division. Previous to 20th Century Fox, Ms. Sherick was director, e-Commerce marketing, for Warner Bros. Studio Store, where she managed the marketing relationships and promotions, developed an e-mail communications program, as well as launched and grew the affiliate network of e-commerce and fan sites.

Ms. Sherick holds an MBA from Claremont Graduate University, with an emphasis in strategic marketing, and an economics degree from the University of CA, Davis.

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Mark D. Burd

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Tepper School of Business
Carnegie Mellon University
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Tel: 412-268-3486
mdburd@andrew.cmu.edu
Fax: 412-268-7824

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